Social Bookmarking Word Of Mouth And SEO Marketing On Steroids

Posted on January 18th, 2009 by admin

Social Bookmarking Word of Mouth and SEO Marketing on
Steroids

Social
bookmarking has finally got a foothold. Social bookmarking is being seen by
many marketing experts as a cost effective method of augmenting distribution of
content, branding and image building and marketing. According to a survey, it
has been seen that almost 28% of users on the Internet on a normal day have
been tagging online content while 7% of users on the Internet have been either
tagging or categorizing content. This method is being seen as a highly
successful idea and this can be seen with the amount of success achieved by
Del.icio.us.

Del.icio.us
had acquired their first million visitors in 3 years but they acquired the next
2 million visitors within a span of 6 months. So what is social bookmarking? Social
bookmarking can be compared to linking. Social bookmarks are basically links
that help an internet user to classify, share, store and even search for
content using a process called tagging. Tags just make it easier for internet
users to find the content they are looking for. You can apply social bookmarks
to content or information in different formats like PDF, video, blogs,
websites, images etc.

Some
of the top social bookmarking websites include StumbleUpon, del.icio.us, Google
Bookmarks and Furl. Reddit and Dig are two social news websites, which are also
considered as social bookmarking sites. The idea is to create positive content
about your services, products or overall business and then optimizing the
content on these social bookmarking websites.

Social
bookmarking is an interesting concept that can be used for enhancing the
process of marketing and promotions. What marketers can really do is allow
sharing of content by the visitors. As a result, the bookmarks encourage a kind
of functionality that is most often referred to as forward-to-a-friend process.
Apart from this, marketers can also post their own content on different social
bookmarking websites, which will initiate movement of traffic to their sites. In
a sense, this is an online version word of mouth advertising where surfers
share their bookmarks.

But
for social bookmarking to be a real success, you need to have engaging or
interactive content, which users will find useful, interesting and
entertaining. It should be the kind of content that most users can recommend to
others or forward it. The content should attract users and this is where
creativity plays an important role. You will have to look from the perspective
of an internet user to gauge what he or she might be looking for and then
provide it. There are certain tips you can follow to make social bookmarking a
marketing success for your online business and they are:

Understand
the requirement of your audience and try to focus on topics that will interest
your readers, audience or users.

Content
should be interesting and yet easy to read. The more heavy words and sentences
you use, the more difficult and unfriendly it will be for the reader. Look at
the blogs – most blogs have reader friendly and more personalized content. Apart
from this, you can also add bold and colored or highlighted fonts to assist in
increasing readability.

The
title should be interesting and hint at what the article is all about. If you
want to provide information only on Pay-per-click then there is no point having
a title like "The best internet marketing tools." Readers will think that this
article encompasses all the methods and it will be useless for a reader who
wants specialized information about Pay-per-click. On the other hand if you
have a title like "Less money, more traffic using Pay-per-click" This title
will attract the attention of readers looking for specialized information on
Pay-per-click and other readers who want information on internet marketing
methods.

Keywords
are extremely important in bringing traffic to your website. Use of keywords is
a key factor that drives search engine optimization. If you don't use the
required amount of keywords then internet users or readers might not be able to
find your article using the Google or Yahoo search engines.

Using
a content format that will ensure readability is important. If the size of your
font is too small then it might be difficult for most of the readers to
appreciate the content however important the information provided by you may
be. If you want users to tag your content then it is important that you place
buttons at the top or the bottom of your article. You can also avoid clutter by
including bookmark option of only those social bookmarking communities that are
best linked to your business.

These
are some of the ways by which, you can use social bookmarking to your
advantage.

Social
Bookmarking,Organic SEO,Keywords,Google,Internet, marketing, internet
marketing, SEO, SEM, Business, promotion, RSS, feeds, optimization, traffic,
viral marketing,viral

About the Author

Seomul
Davis is a senior SEO
Services expert with "SEO
1 Services" an internet marketing company specializing in Search Engine Optimization.

Filed under: Internet