It's one thing making a website that looks nice, but getting it noticed by other people is a different matter entirely. Even if a website provides informative content on a popular subject it may still only attract relatively few visitors. One of the most proven and reliable methods of improving traffic is through the use of search engine optimisation (SEO).

Let's say that you've just created a new website on a particular topic. Your site will be so new that it wont be listed in a prominent search engine result page. There are a number of techniques you can employ to give you a competitive advantage over your competitors so that over time, your website should appear above your competitors' sites in the listings when people search for relevant keywords. Whilst the search engine companies themselves will keep the criteria they rank webpage by a secret, there are a number of generally accepted practices and techniques that you can use to improve your search engine position.

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