How do I use
search engines to increase site traffic? I will explain you the steps I am following to keep an website with 18 pages on the first page in Google for every single page. The most important is the keyword research. You should think as you are your own customers, what would you type in Google search for your products or services? It could be a keyword from one word, but it is hard to believe that Google or any other search engine would find your site with one single word among billions of websites. Keyword phrases are usually indicated, because they are more specific and more likely to be what your customers are looking for. Find few keyword phrases with less competiton, which can give you the possibility to be on the first page in Google even if you just launch your website. For competitive keywords you need time to rank high. Google will never set you higher than a website with ten years of existence for the same keyword.
How do I use search engines to increase site traffic? Another factor, very important is the content. You must have unique, original content. Google doesn't love duplicate content. You have a service online, Copysacape.com (type in Google Search just like that and you will be pointed there), which can help you to check your content. You have some free trials, then you can purchase 100 searches for $5, that's 5 cents for one query. Copysacpe will show you every phrase with duplicates and you may rearrange them in order to become unique. Also, do not forget that your content must be related to your keywords, otherwise it has no value. How do I use search engines to increase site traffic? Place your keywords in the tiltle of the webpage, in headings, include keywords in the text at top of the page, at the bottom of the page, and wherever you can find it a logic place in the body text. Wherever you have a hot link to another URL, use keywords in the anchor text, bold the keywords where is appropriate, make whatever you can to keep your keywords in sight, but do not exagerate in the detriment of the content. The keyword density may be relevant, but content has priority always. Your goal may be to rank high in Google, but the real purpose is to transmit a message to your readers, to determine them to take action somehow, whatever you are promoting on that page.
